Marketing is a social process manifested on the market. Promotion almost competes with the idea of marketing itself, as the environment tends to neglect and/or ignore the contribution of marketing to all other segments of business, and put an equation mark between promotional activities and marketing. Needless to say, the role of promotion acquires its full sense and effect only in combination with other marketing mix instruments. A simple communication model includes a sender who codes certain information (the content of the message) and sends it to the recipient via an appropriate channel. A substantial part of sources dealing with the basics or principles of marketing is devoted to the analytic definition of environmental forces making a direct or indirect impact on business operations. [Mater Sociomed 2011; 23(1.000): 48-59]

Pharmaceutical market, Marketing of pharmaceutical industry, Marketing Environment, Promotion Pharmaceutical Products

© 2020 Academy of Medical Sciences of Bosnia and Herzegovina. All Rights Reserved